Products are split into three levels based on ingredient labels

GO
Best choice
SLOW
Contains ingredients with possible health concerns
STOP
Contains harmful ingredients
STOP

Colgate

Total Active Prevention Whitening Toothpaste

Last verified: May 25, 2026

  • Sorbitol
  • Hydrated Silica
  • Water
  • Glycerin
  • Flavour
  • Sodium Lauryl Sulfate
  • Tetrasodium Pyrophosphate
  • Cellulose Gum
  • Potassium Nitrate
  • CI 77891
  • Stannous Fluoride
  • Sodium Saccharin
  • Xanthan Gum
  • Cocamidopropyl Betaine
  • Sodium Fluoride

Why This Product is Rated STOP

Total Active Prevention Whitening Toothpaste by Colgate has been evaluated by Million Marker and contains ingredients with known health concerns. This product is rated STOP, indicating higher concern.

We recommend avoiding STOP-rated products and seeking safer alternatives from our GO or SLOW categories.

Learn more about how Million Marker scores products →

Frequently Asked Questions

Total Active Prevention Whitening Toothpaste by Colgate - Non-toxic Oral Care product rated STOP by Million Marker, free from BPA, phthalates, and parabens

Where to buy

Colgate Google Search